The Horse Show publicity wagon keeps on clip-clopping along, with new interviews at JMWW and Horse Nation this month, and spurs that jingle-jangle-jingle…
First up, fellow fictioneer, SFWP pressmate, and translator K.E. Semmel and I weighed in on the recent Literary Discourse (tm.) about book promotion in the 21st century at JMWW. It turns out that many writers signed at Big 5 and indie presses alike are feeling considerable pressure to hire outside publicists to get the word out about their titles, sometimes even when their publisher already has a dedicated marketing team!
K.E. Semmel and I both have professional backgrounds in public relations and debuted small press books this year. (FYI, his trippy novel THE BOOK OF LOSMAN is out 10/1/24, and available for preorder now!) So, we felt uniquely positioned to say some useful things about what it’s like to sell a book sans marketing budget in 2024. Read our conversation, “On Book Promotion (When You Don’t Have The Money To Hire a Publicist)” right here!
Meanwhile, over at Horse Nation, I had an absolute blast chatting with fellow fiction writer-who-rides Siân Griffiths about HORSE SHOW for their “Barn Aisle Chats” series, because it meant getting to really geek out about the transition from horses to automobiles, writing what you know (when what you know is horses), and our own beloved animals. You can read our conversation here, then go buy Siân’s debut novel, Borrowed Horses!
Jess Bowers 